Reebok Amasses 14M+ Impressions Following Zig The Runway Campaign Release

Eddy Elize stars alongside "Stranger Things" star Noah Schnapp, Cardi B, Shaq, Conor McGregor, and Cam Kirk—to launch the Zig Kinetica sneaker.

 

Client: Reebok

Talent: Eddy Elize

Mission I: Talent (Eddy Elize) will join a star studded cast on the official Reebok Zig The Runway campaign.

Mission II: Conduct an unexpected and unconventional, Zig-inspired fashion show that takes place on doorbell cameras leading up to NYFW.

Approach/Execution: Align with client’s directives/vision and create a unique runway experience that will align with talent’s online community.

Contributors/Partners: Captiv8 and Wildlife

Sighted: Cam Kirk, Cardi B, Conor McGregor, Noah Schnapp, Shaq

Directors: Jake Friedman, Scott Friedman

Director of Photography: Martin Moody

Integrated Producer: Thomas Guindon

Executive Producer: Brandon Del Nero

Line Producer: Ross Kelly

Brand Liaison and Talent Management: Sherrise Marshalleck

Year: 2020

Celebrities (and influencers) hack doorbell cameras with unexpected fashion shows for Reebok—knock down ginger/ding-dong-ditch style.

#ZigTheRunway New York (1/4 locations)

Eddy gets commissioned to create her own Zig The Runway CCTV hack!

Previous

Coach CitySole Launches in Collaboration with Footlocker
Next

Eddy Elize Makes her New York Fashion Week (NYFW) Debut