Eddy Elize Makes her New York Fashion Week (NYFW) Debut
Influencer Eddy Elize takes NYFW by storm—getting front row access to some of the season’s hottest shows.
Client: Eddy Elize
Talent: Eddy Elize
Mission I: Ease talent into the New York Fashion Week (NYFW) scene.
Mission II: Increase reach and overall exposure.
Mission III: Create authentic/qualitative content (BTS, social media, styling).
Mission IIII: Establish talent as a personal brand and valued contributor within the fashion industry/influencer space.
Mission IV: Collaborate, connect, and network with peers, brands, and experts within the fashion and influencer landscapes.
Approach/Execution: We emphasized on content (curated and organic), outfits, and talent’s approachability.
We approached each post as if it were a brand campaign/branded content.
Attending events that were aligned with talent was quintessential—while also forecasting future brand partnership opportunities.
Contributors/Partners: Coach, Concept Korea, Cynthia Rowley, Dirty Pineapple, EXPENSIVE THE BRAND, Fashion Hong Kong, Footlocker, Justin XX, Luooif, Murkzin x Harbin, Reebok, Romeo Hunte, Sukeina, Tibi, V Magazine
Sighted: Ashlee Keating, Dale Moss. Flop, Javicia Leslie, LaToya Forever
Photography: Asher Visuals, BFA, Getty, and Sherrise Marshalleck
Brand Liaison and Talent Management: Sherrise Marshalleck
Year: 2020
Day One: We rushed to Spring Studios for our first show of the day (Mukzin x Harbin), followed by Fashion Hong Kong which showcased a collective of Asian designers.
From Spring Studios we headed to Midtown, Manhattan for Eddy's in-store appearance/partnerships with Footlocker x Coach to launch their newest sneaker #CoachCitySole!
We then headed to a fitting for a secret project…
Day Two: We skipped a few shows for a secret project... Shhhh, don't tell the fashion authorities... We promise to make it up to them! Click here to see our activities.
Day Three: Off to the Concept Korea x V Magazine event for a night filled with networking—we bumped into our mate (former football wide receiver and reality television personality) Dale Moss!
Day Four: We took a tour downtown to view the Tibi presentation, before the Romeo Hunte show!
Day Five: Two more shows on the schedule: Luooif and Just In XX both a treat to witness.
Day Six: Taoray Wang and Cynthia Rowley were on the cards as we juggled between strategy meetings!
Day Seven: Our final show day was filled with press landing Eddy a write up and feature on Getty as well as BFA—during the Dirty Pineapple Show :) We also attended the Sukeina show and afterparty.
