BEHIND THE SCENES: Musing for the day—with Photographer Joe Tortora

A little over a year ago, I was lounging in the park, reading Cleo Wade’s ‘Heart Talk’ (as seen below).

A curious man walked by chanting “Heart talk, heart talk, that’s what we all need.” I was tickled and activated to engage.

Before I got a chance to respond, he raised a humongous DSLR lens, and asked “May I?”

I initiated a hearty conversation, before he got to snapping, and we were off to the races—speaking about life, love, family, and our personal pursuits (hIs being photography and mine storytelling/writing).

Joe exhibited the wisdom and vigor of a seasoned member of society and shared a variety of unfiltered truths. I respected and accepted him and that’s what he marveled at.

Fast-forward to I AM AND I WILL’s launch. I called upon my new friend Joe.

He was more than happy to capture some pictures for the book’s release.

“I’ll take the pictures,” he said. “But, under one condition… I can get a signed copy of your book.” DONE and DONE!

Learn more about I AM AND I WILL: The A-Z of Positive Affirmations and Call to Actions here.


The Creative Process!

  • Location - Beacon, NY

  • Feel - Authentic, colorful, organic, positive, vibrant

  • A collaboration of creative minds

Although I had a clear vision of what I liked/was inspired by (see below); I wanted Joe's expertise to shine through.

I aim to collaborate with every creative that I work with; getting their input and combining ideas (where applicable). I think it’s EXTREMELY important; actually it’s quintessential.

I noticed that Joe had a keen eye for candid moments, feeling, movement, and quality.


Here are a few examples of his work:


Location - Beacon, NY

As a native (of Beacon) Joe had a few locations in mind. My only ask—the Roundhouse.


Feel - Authentic, colorful, organic, positive, vibrant


A collaboration of creative minds - The final product!

How did we do?


I’m eternally grateful for my dear friend Joe. Who’s loving, caring, and respectful of all people.


This post includes: Joe Tortora’s original photographer at a Raceway and Car Show.

Vision Board References: Alexandria Guerain, Chanel Thierry, Elaine Welteroth, Maya Jana, Monica Hernandez Tezza Barton, Unknown muses

Outfit #1 Details: Adidas Asymmetrical Black Skirt, Alexander Wang Micro Crossbody Monogram Bag, Alexander Wang x Adidas AW Turnout Trainer, ASOS Asymmetrical Grey Sweatshirt,

Outfit #3 Details: I AM AND I WILL Branded T-Shirt, NIke ZoomX Vista Grind ‘Barley Volt’ Sneakers, Nordstrom Tie-Dye Bleached Denim Pants, Opening Ceremony Acrylic Paper Holder (repurposed as a clutch)

Outfit #3 Details: Nike Air Max 97/Haven/Clot Neon Sneakers, Nordstrom Neon Green Dress, Topshop Hair Scrunchies, Topshop LTD Grey Leather Sack Clutch

Photo Credit: Joe Tortora

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