Appointment-Only Men’s Haberdashery (Woodsman) Opens to Locals
This rugged-luxury store located in the heart of the Hudson Valley—is predominately known for its appointment only approach— broadens it's reach.
Client: Woodsman Shoppe
Mission I: Broaden client base (locals and tourists).
Mission II: Increase social media followers/reach.
Mission III: Create cohesive and consistent comms/marketing.
Mission IIII: Manage and operate the store (and team).
Mission IIII: Establish an unmatched and luxury shopping experience.
Mission IV: Select rare apparel/products.
Mission V: Create training materials (including: employee handbook and new hire orientation), train and develop staff/in-store team, act as key liaison between client and staff as well as client and customers.
Approach/Execution: Work with client to ascertain goals and objectives (short and long term).
Create a viable social media/marketing strategy.
Update in-store visuals once/bi-weekly—giving the shop a fresh look—consistently.
Review data, analytics, and customer psychographics.
Build a loyal client-base; supported by CRM methods.
Offer a white glove service.
Brand Liaison/Consultant: Sherrise Marshalleck
Social Media/Store Management: Sherrise Marshalleck
Buyer/Visual Merchandising: Sherrise Marshalleck
Photography: Sherrise Marshalleck
Year: 2022 - 2024
Strategy I: Convert appointment-only approach to offer new (limited) operating hours.
Strategy II: Tell a concise visual story—through products and creative merchandising strategies.
Strategy III: Define company ethos and mission; translated via effective comms (online and offline).
Strategy IIII: Capitalize on areas of opportunities, enhance strengths, collaborate with team, local businesses, and request/respond (proactively) to client feedback.
Strategy IV: Be a one-stop shop for client’s and curate an unmatched vibe across services/offering.
