Lifestyle Brand SISM Fashion Takes Over New York’s Iconic 5 Pointz (in LIC)
Merging art, street style, and music—SISM taps into the Retro Era to bring a unique fashion showcase across three key landmarks in New York City.
Mission: Launch a lifestyle brand—merging art, fashion, and music.
Approach/Execution: Tell a New York City street style story—featuring a variety of creatives/influential people (from artists to models).
Showcase New York’s diversity through a unique photoshoot and fashion exhibition.
Capture talent in three landmark locations: Bryant Park, SoHo, and 5 Pointz.
Photography: Mila
Creative Direction: Sherrise Marshalleck
Year: 2008
