The Gates Key West Launches with Style Society Guy
Jamal Jackson (formerly known as Style Society Guy) spearheads The Gates Key West’s influencer incentive.
Client: The Gates Key West & Uniqlo
Talent: Jamal Jackson (formerly Style Society Guy)
Mission I: Encourage a millennial demographic to visit the newly built hotel.
Mission II: Document talent’s key moments at (and around) the resort.
Mission III: Capture outfits curated by talent and (clothing sponsor) Uniqlo.
Approach/Execution: Create a “day in the life” inspired visual story/photo reel—utilizing the key amenities at the resort and exploring Key West through the lens of a style influencer.
Contributors/Partners: Uniqlo
Creative Direction: Jamal Jackson and Sherrise Marshalleck
Photography: Sherrise Marshalleck
Year: 2016
