DevaCurl Selects Eddy Elize as Brand Ambassador

Eddy silences naysayers amidst client’s media controversy.

 

Client: DevaCurl

Talent: Eddy Elize

Mission: Pitch talent (Eddy Elize) as indefinite brand ambassador for client (DevaCurl).

Approach/Execution: Silence naysayers amidst client’s media controversy. Create long-form content for YouTube—featuring tutorials and honest product reviews.

Creative Direction: Eddy Elize

Brand Liaison and Talent Management: Sherrise Marshalleck

Year: 2020

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