French Brand Claudie Pierlot Launch Their First U.S. Corner in Bloomingdale’s
Sister brand of Sandro and Maje—Claudie Pierlot brings some Parisienne femininity to New York City.
Client: Claudie Pierlot
Mission: Launch brand’s first U.S. corner in Bloomingdale’s SoHo.
Approach/Execution: Dust off the client book and introduce shoppers to client’s brand.
Make the introduction organic and approachable.
Contributors/Partners: Bloomingdale’s
Department Management: Sherrise Marshalleck
Year: 2013
